Europe has traditionally led the field when it comes to lingerie design and sales but this is beginning to change with the sale of underwear being only second to handbags as the fastest growing market in America.
Sadly, there still seems to be a stigma attached to large cup bras with manufacturers stopping at the D or DD cup. This has changed dramatically in Europe with stockists such as Bravissimo and Freya producing up to K sized cups as a matter of course.
The trend is beginning to filter into the US as lingerie stores recognize that there are a growing numbers of women looking for these larger sizes. Perhaps soon we’ll be treated to variety of bras that small chested women have always taken for granted.
Other large bras-related news
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